We couldn't have wished for a better collaboration than Selena and PUMA. Selena has a massive fan base and has always been very influential on young women. She is hard working, has integrity, hustle and a drive to succeed. Traits that perfectly fit into PUMA as well. She will not only be modeling for the campaigns, but will also be very much involved in the creative process of designing the collections.
“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. "In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”