The place where Sports and Fashion blend together

August 24, 2017
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PUMA and Rihanna flipped up a great mix between high fashion and sports. Riri designed this varied collection to represent the youth culture. 

With this collection, she mainly wanted to highlight their unique styles and the variety of subcultures. The collection features hand-knit sweaters, PUMA Cats, dresses and over-sized coats in faux shearling. The signature of this collection is the branding details. The most notable branding detail is Rihanna’s lucky number 13, which represents her birthday.

The collection also contains unique patches and sporty taping. These elements enhance the whole sports theme that has been elaborated into this collection.

The collection has got even more, let me sum it up for you;

The headwear comes in a variety of styles, from durags to balaclavas, to puffer caps. The bags come in different types of shapes; from high-end cases to oversized bags. And since we have already appointed all the tops, accessories and dresses, it is now time to reveal the shoes, 'the Cleated Creeper Suede'. These shoes contain a stabilized sole that can provide extra support for your balance. And come on, be honest; These shoes are iconic, no doubt about that. The Cleated Creeper Suede is available in men and women’s sizes, in the colors that were processed in the latest season.

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