Maria Grazia Chiuri tried to capture the essence of the millennial generation by replacing the flirty, classic Dior looks with more casual, less majestic outfits. Chiuri is a woman who respects the minds of this generation, and therefore succeeds in giving them a positive message. This in contrast to other brands who try to appeal to millennials, who are now becoming the main point of focus for fashion brands. Chiuri also got rid of the uncomfortable high heels and switched them up with low, block-heeled boots and flats because nowadays, young girls don't feel the need to walk around in uncomfortable stiletto heels.
Belgian designer Glenn Martens has really made his mark on the fashion industry. He is constantly experimenting with deconstructing and reconstructing garments, and nobody does a dramatically proportioned sleeve like Martens. He builds silhouettes like they are sculptures and finishes off the look with his stand out thigh-high boots, which were now made from a very toned down crumpling linen material. This collection shows that he is more interested in his personal vision than being a crowd pleaser.
Right before the show started Olivier Rousteing said "I am trying to impress myself but also trying to impress my audience", and he sure did. The collection was made up from quite a monochrome color palette, mostly black with a few pops of color. Of course the classic Balmain silhouettes weren't missing from the collection, but Rousteing also created some new, more tailored looks. You can see there has gone a lot of work into the garments, by the hand stitched embroideries, sequins and studs. The looks were finished of by statement, open-toed, thigh high boots.
Virgil Abloh brought "the princess to the city", to pay tribute to the princess of the people, princess Diana, twenty years after her death. With that in mind the looks were more dressed up then we are used from the mostly streetwear focussed brand. The looks were tailored and delicate. but with edgy details like chunky zippers and ring pulls. Midway through her walk people realized its was Naomi Campbell who was ceremonially closing the show in her flounced white jacket and cycle shorts. She also switched up her hair from the usually long and sleek style to a more classic curl.
For the first time in fifteen years, Lacoste finally returned to Paris to show their collection. To celebrate the 85th anniversary of its founding by René Lacoste the runway was made up to be an abstract basketball court. After the show Baptista said this was a “past, present, future” collection. Way back Lacoste introduced the polo shirt to the world of fashion, and for this season this story was more than evident. The collection definitely spoke the language of fashion we hear more than often nowadays, with looks consisting of athleisure pieces and logomania.